2017 ended with a bang! And by bang, I mean me being sick at home with that nasty flu virus. Yuck! As a result of being sick well into 2018, I decided to take a nice two week break where I have done absolutely nothing. No blogging or focusing on my travel company. Now is the time to back to business, back to hustling.
September marked a full year that Nawdeeya Travels has been trumping along. I’ll be honest – this has been the most rewarding, stressful, happy, discouraging, joyful, and unique experience. From starting out with no clue, to still after a year having an idea (well…somewhat!), I wouldn’t trade this experience for anything. Before stepping into this, I had no intention of using this blog for anything else besides an online journal of my travel adventures. Just for family and friends. Not really caring about who looks at it.
I will say that I didn’t go into this blind. I did some research and came across numerous warnings from well established bloggers – the message was clear… it was not going to be easy. It was going to take time, consistency, and resources. Practice and dedication was going have to be something of the norm. A lot of trial and error. Dont worry, this is not another “how to start a blog” post.
I’ll be honest, it took me an entire year to decide the angle I wanted this blog to take. My website changed so many times, aimed to serve many different purposes. I am certain that it may change again. It can only get better from here. Now that, that is out of the way… here are my 2018 goals.
2017 was to be my best year yet. Hitting the ground running with awesome destinations and trips to showcase. Slowly working to toward my ultimate goal of stepping foot on every continent. But life stepped in the way and had other plans. 2018 will be different… I think! In the words of my cousin, “just go!” Just do it. Book that trip without thinking. Everything else will fall into place. From day trips and weekend explorations to extended stays and international visits. I will start this journey to see and explore the beauty of this world. Some of my 2018 trips include Trinidad & Tobago, Napa Valley, and a host of US states. I am hoping to add more throughout the year.
Develop an active email list
One of the main tips bloggers discuss is the need to develop a working subscriber list. Creating awesome content that on its own drives people to your blog. So that they decide to keep up with your thoughts, experiences, and adventures. My goal in 2018 is to increase my subscriber list organically by 30%. I have been fortunate to gain a small following by joining like minded bloggers in active Facebook groups. Advertising has weighing heavily on my mind lately. To help me increase my email list, I am going to invest in some Facebook and Instagram promotion.
SEO, SEO, SEO! Another topic bloggers discuss is the importance of blog rankings and increasing traffic. Establishing the correct keywords and creating easily digestible content. I am so thankful for plugins. I am currently using Yoast’s free SEO plugin. So far I am finding this plugin very useful and easy to use. Not only does it provide tips on establishing successful SEO rankings, it provides guides and examples. I recommend the Yoast SEO plugin for any blogger just beginning. I definitely need to improve on my understanding and selection of SEO keywords.
Increase social media presence and following
They say social media is the gateway to sharing and growing your blog following. I am currently using Facebook, Instagram, Twitter, Google+, Pinterest. I do not know about you but it has been a struggle keeping up with all five with no set plan. After a bit of reading, I am determined that I would focus on two – fully developing both. Facebook and Instagram have been my main focus in 2017. My goal is to develop steady content to increase my following with a healthy dash of advertising.
2018 Facebook Goal – 500 likes (29% of goal)
2018 Instagram Goal – 1000 followers (32% of goal)
It is always a good practice to establish attainable goals in all you do. Gives you something to strive towards. My blog has come a long way this past year. 2018 will bring great things.
What are your goals to achieve in 2018? Let me know in the comments.